Posts Tagged ‘Jewellery News’
According to the Times, sales of luxury and premium goods continue to shine even during the economic down turn.
This was one of a number of findings picked up during a survey carried out by Bain.
In my opinion, one of the reasons for this is very clear and stares you in the face. When talking money and the climate today people are more cautious when they spend, leaving the consumer looking at that one special purchase that they will enjoy, create a feel good factor and above all be in the price range that suits.
This tends to go against the grain where multiple smaller items were once the trend which ultimately could cost them more than that one bespoke unique piece.
Another important factor is that clients want to feel important, cared for and offered an experience when purchasing which some of the luxury and premium brand retailers offer.
So back to the report, Bain continues to report that the very clients we are talking about and seek these services are in fact not those that would be ordinarily be described as rich.
As a personal jeweller I can relate to this report because many of my clients receive all of the above and more without paying the big brand prices.
Everything is an experience, it’s just which one do you choose, get in touch and sample the above and more. Get the feel good factor from the pocket to the jewellery.
Did you know about it ?
The concept behind the London Jewellery week is to promote the latest designs and designers in much the same way as the London fashion week, but the two are not treated in the same way.
The London Fashion week gets a huge amount of press coverage where as the London Jewellery week has seen it’s coverage fall each since it’s conception.
During the London Fashion week new designs and the latest colours are revealed and then people wait for the more affordable mainstream copies to appear in the everyday shops, this does not often happen in the jewellery trade.
Although of course the designer labels in both sectors will charge a hefty premium for their brand and work, jewellery is a different kettle of fish altogether to get to the final look there are many more permutations to take into consideration such as metals, and the stones used. As an example you could pick a purple stone that could be a precious amethyst or a crystal from a far the stones might look the same but there would be a huge difference in the price.
Precious jewellery is bought in the main from clients who are about to celebrate a special occasion, the market for people who just want to buy themselves something special is much smaller and Niche, mainly because of the price. With the introduction of 3D designing this has now evolved and that special design has now become affordable which is ground breaking but something that will not be heard loud this week which is a great shame.
To find out more about the exciting world of 3D designing contact David Law
With work that sees David flying all around the world, the internet provides the flexibility.