My name’s David Law. I’m the founder and owner of David Law Your Personal Jeweller in London’s Hatton Garden. I am proud to have spent my working life as a jewellery designer, diamond mounter and goldsmith.
On this page, you’ll discover what led me to the wonderful world of jewellery making and the key milestones in my professional journey.
How did you first get into the jewellery business?
I’ve had a creative eye since my school days and was introduced to a Hatton Garden jeweller by my grandfather. The meeting went well and the rest is history!
What training do you have?
I started out as an apprentice which was a real eye-opener. Over the course of my five-year apprenticeship, I cut my teeth in all areas of jewellery making. However, one of my main takeaways from those years was to treat all clients with respect and provide the same level of service, irrespective of whether the budget is £2,500 or £250,000.
What did you do after your apprenticeship?
This was the start of an exciting time for me. I joined a company specialising in a diverse range of jewellery named Colorado. From there, I entered a partnership and formed a new company called Futuro which gave me my first taste of creating contemporary jewellery. We sold our jewellery to a range of high-end jewellers around the UK and internationally, and we were delighted to participate in a collaboration with De Beers to mark the millennium celebrations.
When did you start your current business?
I established David Law Your Personal Jeweller in 2009. I had been thinking of a change in direction for a while and was keen to go back to my roots of designing and making original pieces of jewellery for private clients looking for high-quality, unique items.
Where are you based?
I meet with clients at locations across London, at dates and times to suit them. My design studio is based in the beautiful Hertfordshire countryside and my workshop remains in Hatton Garden – this is where all my jewellery is made.
Why is your business named Your Personal Jeweller?
Over the years, I've come across countless businesses promoting “personal service” in their marketing materials.
In reality, I think that many businesses fall short in this area. But, when you commission a piece from David Law Your Personal Jeweller, I truly believe that the level of personal service you'll receive is second to none.
What really differentiates me from other jewellery makers is that everything I make is completely bespoke and because of this I'm not under pressure to steer clients towards certain pieces of jewellery in an attempt to shift stock. My business doesn’t carry stock and each piece is individually-crafted with materials ordered specifically for my clients – right down to their final choice of stones.
I can't recommend David enough.
Understood the value of the piece to us both and walked me through each step of the process, welcoming input from a design perspective and offering ideas I would have not thought of.
The final piece is beautiful and I will definitely recommend to anyone who is looking for a bespoke service.
David gave excellent guidance throughout this process. His wealth of experience ensured he was able to offer both practical guidance and also help to deliver a beautiful and unique design.
I would absolutely recommend David to anyone considering having any jewellery designed.
My new fiancee and I are delighted with the ring David created. Having sent out several enquiries he was the first person to get back to me, and was clear and up-front on all aspects of the process from the outset. Despite having undoubtedly worked on far costlier projects, at no point did I feel that our job was any less important to him. The final piece is beautiful and even better than we expected - thank you David for your time and expertise!
David continues to exceed expectations with respect to being a truly personal jeweller. Having made an outstanding engagement ring for my wife over 10 years ago, he's made matching eternity rings after 5 and 10 years that have seamlessly matched. Timeless designs, effortless customer experience. Thanks David!
My experience designing an engagement ring with David was excellent. He was flexible and patient as we worked towards a bespoke, custom and alternative engagement ring.
The wax printing of each iteration helps with the design phase and the final product was fantastic.
My partner was over the moon with the necklace I gave her for her birthday, which was designed and made by David. He came to my office twice at my convenience, talked me through the process, was reasonable in pricing and extremely friendly. When I requested a last minute change, David obliged, went back and made the necklace exactly to my request. A great experience and fabulous outcome. I will be using David's services again!
David is very creative and thorough and sources only the best stones. He customises your pieces to suit you. He designed my engagement ring and all my wedding jewellery and they are all absolutely exquisite. My husband and I would not go anywhere else.