Why go bespoke?

There are many reasons why you should choose a beautiful bespoke jewellery piece rather than merely opting for buying something from your local jewellery store or an online establishment.

Your jewellery piece will be unique to you and will be designed perfectly to reflect the personality and style of the intended wearer; you can control the budget and will be involved throughout the design process.

How to buy jewellery?

In the previous year when purchasing jewellery, you had two option go to your local jewellery shop and buy something off the shelf or seek out a jewellery designer if you were looking for a piece a little different from the norm and completely unique to you.

Online jewellery

Today there is a new kid on the block who has undoubtedly muddied the water, and that is the online jeweller. When jewellery online was first set up, the majority of it was readymade fashion jewellery; slowly diamond jewellery started to appear with the typical slogan ‘Buy from us 70% cheaper than retail.

Up to that point, it was still a simple choice for the consumer to make, go to a jewellery store and buy something you have seen, online shop and purchase from a picture and on price point or go bespoke.


Buying bespoke jewellery

Today, however, that has changed as the online retailer has ventured into what they call bespoke jewellery. And the reason I say ventured is because of there interpretation of bespoke and this is what I wish to now exam in closer detail.

The meaning of bespoke

A bespoke jewellery piece when I was growing up in the trade was a handmade piece made to order typically from a set of 2D drawings and from a selection of handpicked stones to choose from while receiving expert help and advise from a master jeweller.

Without doubt, in those bygone days, you were paying a small premium over a readymade piece but then again what price can you put on jewellery made just for you?

Today, however, by combining the latest technology with traditional hand skills to produce beautifully made fully finished one-off bespoke jewellery to your specifications, no such premium is applied, but the uniqueness remains.

Real bespoke versus online bespoke

Now let’s examine the difference in finer detail what bespoke means if you purchase online compared to meeting face to face with a bespoke jeweller and for this example, we will use the purchase of a bespoke engagement ring.

Many establishments online call it Make Your Own or Design your own – typically that means – Choose your diamond – ring setting – metal.

Create your own ring online

First, you choose your diamond shape – ring setting style from a pre-made mass-produced selection and pick your precious metal.

Moving on, you can now adjust your diamond by choosing the colour – choosing the clarity and choosing the cut. What is worth bearing in mind is you will make those choices by what you have researched rather than receiving expert help and advice.

With your diamond specifications made, you will be presented with a list of diamonds to choose your stone from you will then have to make full payment. Your ring will then go into production and posted out to you.


Working with a master jeweller

All bespoke jewellers work in different ways the only common denominator is the final ring will be made just for you a real one of a kind. 

For this comparison, I have used the way I create a bespoke engagement ring as I believe nobody offers more choice in bespoke design.

A David Law bespoke engagement ring

If you were to commission a bespoke engagement ring from me, you would meet face to face ( currently with the restrictions in place via zoom or a Skype video call ) with a master jeweller. I will guide and advise you throughout the ring creation and have the expertise to interpret your ideas and to create with you a real one-off.

Make your own – all about choice

  • Choose from a choice of six original designed engagement rings inspired by your ideas and our discussions real one-off’s 
  • Wear 3D printed prototypes of your ring designs
  • Selection of handpicked diamonds or coloured gemstones with expert help to choose your perfect stones
  • Incorporate a family heirloom into your design
  • Help and advice choosing your precious metal that best matches your lifestyle, skin tones and selected gemstone
  • Every engagement ring is handcrafted in my Hatton Garden workshop and comes with a guarantee of excellence and an illustrated storybook of your design journey.

All this without paying a premium on the price

In conclusion

It’s all about choice. For some, going to a jewellery shop and coming away with a ring on the finger is a beautiful experience. For other buying online is the way to go and there is nothing wrong with that where I take issue is mixing a custom made ring where the elements  already exist ( mass-produced ring designs ) with a bespoke ring which is designed from an idea and will never be repeated.

There just needs to be clarity in the message so that you the buyer can decide what is right for you.

Learn more

If you want to learn more about bespoke and designing directly from your home with a ZOOM or SKYPE video call PLEASE GET IN TOUCH 0800 024 8940 or send me an email with you questions david@davidlawjeweller.com