How To Choose Your Precious Metal

Rare, Durable, Special

Choosing Your Precious Metal

Whether your priority is colour, durability, or a request to match your skin tone or clothing, I will advise you on the perfect precious metal that is right for you.


Platinum is a rare precious metal that’s durable and heavyweight. It means it won’t wear away with constant use and holds gemstones in place for the lifetime of the jewellery.

With a natural white lustre, platinum brings the best out of diamonds. It’s equally elegant when used to create a piece of jewellery by itself.

Pure platinum contains at least 950 parts of platinum per thousand.

Platinum Wedding Rings
Gold Wedding Rings


Yellow gold

24ct gold is pure gold. However, pure gold is too soft to be used for jewellery, so other metals are nearly always added to strengthen it.

18ct gold is an alloy that contains 18 parts gold and six parts of other metals (usually copper), making it 75% gold.

White gold

White gold is created by mixing other metals with gold to create a white or grey colour. It’s then coated with rhodium to keep its freshness.

One option is to add nickel, but this can cause dermatitis in people who are sensitive to nickel. The other option is to add palladium, which is more expensive but less likely to cause an allergic reaction.

Rose and pink gold

The addition of copper creates Gold-coloured alloys. Rose and pink gold are created by adding extra copper – the more copper, the more profound the effect.


It looks like platinum, it's part of the platinum family of metals and is an excellent alternative to platinum.

Facts about Palladium

Palladium is a silvery-white weighs less than platinum, is a rare and lustrous precious metal, one of the platinum group metals which are typically found together in ore deposits. Palladium is naturally white from the earth, so it will never change colour. The wealthiest known palladium deposit in the world is located in southern Montana in the USA.

Palladium Wedding Ring


Pure silver is too soft to create durable jewellery, so 7.5% of other metals are added to improve performance. The most common mineral that’s added is copper this make the silver harder but also gives it a tendency to tarnish.

If you wear sterling silver jewellery continually, it often develops a lovely patina – a kind of glow combined with darkened areas. Many people like this look. If, however, you prefer your sterling silver to be bright and shiny, you can restore its original appearance by polishing it with a cloth.

Sterling silver is both beautiful and affordable, putting sterling silver jewellery within the range of almost any budget.

Book a FREE exploratory design consultation

On a day and time that works best for you.

Work one-on-one with me David Law and explore all your options for creating your very own bespoke jewellery piece. From my studio close to Bond Street Station. At locations across London around the M25, leafy Hertfordshire and Surrey.


We can even design together face to face from the comfort of your home with a Zoom or Skype video call.

Whether you are looking for a classic or modern piece, I can help.

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Meet David Law

Bespoke jewellery designer since 1985