choosing your precious metal

Your Personal Jeweller

Precious Metals


Everyone has a favourite colour, but when it comes to selecting a precious metal how do you decide?
Do you select a colour by its content and durability or to match your skin tones or something else that you wear?
But don’t despair I will personally help you choose the perfect precious metal that is right for you.


Platinum matching wedding ringsPlatinum is a rare precious metal. It’s heavyweight and durability makes platinum a metal that will not wear away with constant use. It holds diamonds and gemstones firmly in place for the life time of the jewellery.

Its natural white lustre brings the best out of diamonds and is a metal that is just as elegant when used all by itself to create a piece of jewellery.

Platinum Jewellery that contains at least 950 parts per thousand of pure platinum.


white, yellow and red gold ringsHave you ever been confused by the term yellow, white, pink and red gold?
All real gold is yellow, isn’t it?

Gold Alloys

Pure gold is too soft to be used for jewellery, so other metals are nearly always added to it.

Gold carat Markings

24ct gold is pure gold whereas 18ct gold contains 18 parts gold and six parts of other metal(s), making it 75% gold.

White Gold Alloys

Nickel can be mixed with gold to create a white (or grey) colour; it can cause dermatitis in people who are sensitive to nickel.  Palladium is another metal used to make white gold alloys it is more expensive to produce but is less likely to cause allergic reactions that nickel can do.

Rose & Pink Gold Alloys

Copper is added to make gold coloured alloys, but additional copper creates pink and rose tones -the more copper, the deeper the effect.


palladium diamond wedding ring
It looks like platinum, it’s part of the same family of metals and is a great alternative. It is naturally white, so it will never change colour and is currently priced between a quarter and a half the cost of platinum.
Palladium-like platinum is hallmarked 950 at the assay office. However, the stamping around the mark is different with platinum looking like a house. Unlike white gold, palladium does not need to be rhodium coated and will keep its natural white colour. More than a fifth of the worlds palladium supply now goes into jewellery production.
Palladium-like platinum is hallmarked 950 at the assay office. However, the stamping around the mark is different with platinum looking like a house


Pure silver is soft, too soft to create durable jewellery, so it’s mixed with other metals to enhance performance.
Copper is the metal most commonly used to make up the remaining 7.5 percent content of a sterling silver mix it makes the silver harder but gives it a tendency to tarnish.

Sterling silver jewellery that is worn continually often develops a lovely patina, a kind of glow combined with darkened areas. If you like the look, leave it alone. If you prefer a bright and shiny look for your sterling silver, use a polish cloth to restore the jewellery to its original appearance.

Sterling silver jewellery is both beautiful and affordable putting it within reach of nearly any budget

Call me today 0800 024 8940

if you have an idea for a bespoke piece of jewellery or would like to find out more about the process. I work with a broad range of budgets and am always happy to discuss ideas.

Contact David

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Diamonds Graded by GIA
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