There can be many reasons why you might decide to make your engagement ring;
- You want to propose to the love of your life with a ring as unique as her
- You can’t find the exact ring you are looking for
- You want to influence the design of your ring
- So, how do you find a jeweller?
As with most things today, it will probably start with an online Google search, but what term should you use? From my research with my client, I found that finding the right words or phrases to search for can be difficult. Some will add the words ‘bespoke’, ‘custom’, ‘design’, or ‘made’, but probably the most popular is ‘Hatton Garden’, the most famous jewellery street in the world.
The standout thing you will find with whichever words you choose to use for your searches is that the same six online establishments are vying for your business, popping up at the top of your search results. This is because they spend upwards of six figures a year with Google AdWords and use every conceivable term.
Make your own
Of course, how much they spend on advertising is entirely up to them, and I don’t have an issue with that. Where the problem lies for me is in their interpretation and use of the words ‘bespoke’, ‘custom’, or ‘make your own’.
Most companies’ USP is to let you choose your diamond, select your setting, and create your unique engagement ring. There’s nothing wrong with finding your ideal engagement ring this way or from a shop. However, I struggle with the word ‘unique’ here, as the ring is not a true one-off and will be repeated many times.
So, what is a custom-made engagement ring?
I have spent over thirty years creating custom-made engagement rings, bespoke Engagement Rings, and matching jewellery for my clients, and my interpretation and use of the word tailored are very different.
When a client comes to visit me or, for that matter, any bespoke jeweller, the engagement ring that you will eventually propose does not exist other than as a thought or idea in your mind.
You will go through a design process to achieve your perfect ring, and even when it comes to choosing your diamond, it won’t be from a long list, but from diamonds presented to you to view. The characteristics of the diamonds will be explained to you, rather than requiring you to become an expert.
To learn more about the design process, click the button to learn how it works.
How much should you spend on an engagement ring?
Many blogs have been written on how much you should spend on an engagement ring. I have written about it myself in the past. In a nutshell, you should spend what you are comfortable with and no more. This is where creating a bespoke engagement ring has a real advantage over the alternative ways to buy your engagement rings, because, unlike the myth, you do not pay a premium for a bespoke ring.
The myth about paying a premium for a bespoke ring
If you go into a jewellery store and tell them your budget, they will try to tempt you to spend more. By showing you a ring that exceeds your budget, and if you buy online, they will attempt the same tactic by using cleverly written descriptions.
With the bespoke path, everything, from design to selecting your diamond or gemstones, will be tailored to your budget. And, in many cases, under your budget.
What sets David Law apart from the rest
Should you choose to engage my services, you will discover that I have taken designing a bespoke engagement ring to a new level. I will spend time discussing your ideas with you and developing them into a series of stunning designs, allowing you to see them in 3D and perfect your chosen design choices together.
Wear before you buy
You will even get to wear the ring designs I created for you as I print them from my 3D printer before handcrafting your ring in my Hatton Garden workshop.
Captured in a storybook
To ensure your engagement ring purchase is an inspiring experience, I capture all the special moments in a personalised storybook.
Contact David
To arrange an informal conversation or make an appointment.
David is available seven days a week.
Meet you in locations across London.
Online via Skype video calling or following a discovery call at your home
Remember, the initial consultation is free of charge and has no obligation.
