Bespoke Jewellery Design Process | Design With David Law
Designing bespoke jewellery since 1984
Discover how to design bespoke jewellery with David Law — from your first ideas through to a finished piece, guided by clarity, experience, and precision.
This structured, one-to-one process allows you to see, refine, and perfect your jewellery before it is handcrafted in London’s Hatton Garden.
A Personal Approach to Jewellery Design
For me, jewellery design begins with listening.
Every commission starts with a conversation — understanding your ideas, your aesthetic, and what matters most to you. From there, I refine and translate those thoughts into designs that feel balanced, considered, and timeless.
You remain at the centre of every decision.
Working with me means direct access to the jeweller responsible for your piece.
There are no intermediaries, no showroom sales environments, and no pressure — only dialogue, refinement, and a measured approach that builds clarity and confidence at every stage.
The Bespoke Jewellery Experience
Creating jewellery should feel clear, considered, and subtly inspiring.
This isn’t about choosing something already defined. It’s about creating something completely your own — guided by clarity, experience, and care.
Whether you start with a clear vision or simply the feeling that you want something different, the experience is designed to build your confidence at every stage. It is a collaborative process — one that unfolds through conversation, refinement, and careful decision-making.
Each commission follows four distinct stages:
Inspire. Design. Create. Cherish.
Inspire
Every commission begins with a private consultation.
Here, we explore ideas, proportions, stones, and possibilities. Some clients arrive with a clear vision; others begin with only a feeling. For those seeking inspiration, I present a carefully curated mood board of exclusive original designs, refined 3D concepts, and wearable wax prototypes.
Each path is equally welcome.
Together, we shape a considered design brief — balancing aesthetics, craftsmanship, and investment with clarity and care.
Design
This is where your ideas become tangible.
I develop multiple 3D design concepts based on our discussions, allowing you to explore different interpretations before making a decision. Using advanced 3D modelling and printing, you can see, refine, and even wear a prototype of your piece before it is crafted.
This stage removes uncertainty.
Every proportion, angle, and setting can be assessed calmly and adjusted precisely.
Confidence replaces guesswork.
Create
Once your design and stone selection are finalised, your jewellery is handcrafted in my Hatton Garden workshop.
Traditional bench skills remain at the heart of the process — shaping metal by hand, setting stones with precision, and meticulously finishing every detail.
Each stage is personally overseen to ensure the final piece reflects the standards established at the beginning.
Cherish
The final reveal is more than a presentation.
It is the moment when design, craftsmanship, and personal meaning converge. A piece created exclusively for you — to be worn, lived with, and ultimately passed on.
Jewellery should endure both physically and emotionally.
That is always the intention.
Questions You May Have
Do I need to have a design in mind before we begin?
Not at all. Some clients arrive with clear ideas, while others start with only a feeling. The process is designed to guide you from wherever you are, providing clarity and inspiration.
How long does the bespoke process take?
Most commissions typically take between three and six weeks from finalising the design to completion, depending on complexity.
How is pricing approached?
Your investment is discussed early in the process, allowing each design and stone option to be guided with clarity — ensuring the final piece reflects both your vision and the agreed-upon details
Do I need to visit London?
You are welcome to meet in my Marylebone studio, or we can work together remotely via video consultation. I also offer a travelling service across London and the Home Counties.
Crafting love stories in each bespoke piece
Don't just take my word for it—hear from my happy clients!
David was an amazing specialist to guide me through my ring design and creation. His knowledge, passion and care for his clients was evident throughout and I’m really grateful to have been through this experience with him on such an important decision in my life. Thanks David. by Henry S
I was looking to get a custom engagement ring made with an heirloom diamond, and we chose David after discussing our ideas with several UK-based jewellers. He was a great communicator, and we loved the whole process of working with him. He made two 3D-printed designs to try on, which was helpful. We are so thrilled with the end result, which is really a work of art! We would recommend David to all of our family and friends, and we hope to work with him again soon for our wedding ring design
David is an experienced jeweler that very quickly understands your vision and is pro-active in bringing it to life using his wax demos.
He then works patiently (taking the time to meet) and effectively with you - for example, producing two versions for me, one to my description and a second to how he would recommend it with minor suggestions as an expert.
I of course found his version to be far better! He is very knowledgeable on the industry and I enjoyed the process of working with him. This will be the first of many projects with David, I have no doubt, and would highly recommend him.
David Law NAJ Member Integrity • Craftsmanship • Trust