What is the difference between platinum and white gold?

Platinum is naturally white, dense and hypoallergenic, with excellent wear resistance. White gold is yellow gold alloyed with white metals and usually rhodium plated for a bright white finish. It is lighter and typically lower cost, but the rhodium layer may need periodic replating.

How do I decide between 18ct and 9ct gold?

18ct gold (75% gold) has a richer colour and excellent long-term durability for fine jewellery. 9ct gold (37.5% gold) is more budget-friendly and harder but can be more brittle and less resistant to corrosion. We will recommend the best alloy for your design and lifestyle.

What is the best metal for diamonds?

Platinum is a top choice for its strength and naturally white colour that complements diamonds. White gold is also popular. Yellow or rose gold can be chosen intentionally for contrast and warmth.

What is the best metal for coloured gemstones?

It depends on the gem and the look you want. White metals emphasise cool tones and brightness, while yellow or rose gold add warmth and can deepen reds and certain blues. We will pair metal and gemstone to flatter the stone and your style.

Precious Metals – The Foundation of Fine Jewellery

The precious metals you choose will play a crucial role in your jewellery’s beauty, durability, and feel, whether you prefer the timeless elegance of platinum and gold or the modern appeal of palladium.

David Law — Expert Precious Metal Guidance

Since 1984

Understanding Precious Metals

As a master jeweller with decades of experience, I understand that the right metal is just as important as the design itself. Your choice of platinum, gold, or palladium will influence not just the look of your jewellery but also its longevity and practicality.

Platinum – Timeless, Durable, and Hypoallergenic

Platinum is the most prestigious choice for fine jewellery. Naturally white, it enhances the brilliance of diamonds and resists tarnishing over time. As a hypoallergenic metal, it’s perfect for sensitive skin.

💎 Best for: Luxury designs, diamond settings, and long-lasting durability.

Gold – A Classic Choice in Multiple Shades

Gold remains the most versatile and traditional jewellery metal, available in three shades:

✔ Yellow Gold – Warm and timeless, perfect for vintage or classic designs.
✔ White Gold – A sleek, modern alternative to platinum, often plated with rhodium for extra brilliance.
✔ Rose Gold – A romantic, contemporary option with a soft, pink hue.

💎 Best for: A balance of tradition, durability, and personal preference.

Palladium – A Lightweight Alternative to Platinum

Palladium shares platinum’s white brilliance but is lighter and more affordable. It’s an excellent choice for those who want a durable metal without the density of platinum.

💎 Best for: A modern, lightweight feel with a high-end look.

Gold, Platinum or Palladium - What Is Right for You?

Your lifestyle, personal style, and jewellery design all influence your choice of metal. I offer impartial, expert guidance to help you navigate these choices and ensure your jewellery is not only beautiful but also practical and lasting.

Durability & Maintenance – FAQ What You Need to Know

What’s the difference between platinum and white gold?

Platinum is naturally white, more durable, and heavier than white gold. White gold is rhodium-plated to enhance its brightness but may require re-plating over time.

Is palladium a good alternative to platinum?

Yes! Palladium offers a similar white-metal appearance but is lighter and more affordable, making it ideal for those who prefer a comfortable yet high-end metal.

What gemstones and metals can I choose from?

David offers a range of options, including platinum, yellow gold, white gold, and rose gold, paired with ethically sourced diamonds, sapphires, emeralds, rubies, and other exquisite gemstones.

How do I decide between 18K and 9K gold?

18K gold is more luxurious, with a richer colour and higher purity, while 9K gold is more durable and budget-friendly but contains more alloy metals.

Does white gold need maintenance?

Yes, since white gold is naturally yellowish, it is plated with rhodium to achieve a bright white colour. Over time, this plating can wear off and may need refreshing.

Which metal is best for sensitive skin?

Platinum and palladium are both hypoallergenic, making them ideal for those with sensitive skin or metal allergies.

What’s the best metal for diamonds?

Platinum is the best choice for diamonds because its naturally white colour enhances a diamond’s brilliance and doesn’t require rhodium plating like white gold. It’s also extremely durable, ensuring secure settings for high-value diamonds.

White gold is another popular alternative, offering a bright finish at a lower price point, though it may need occasional rhodium re-plating over time.

What’s the best metal for coloured gemstones?

The best metal depends on the gemstone’s colour and tone:

✔ Platinum & White Gold – Enhance cool-toned gemstones like sapphires, tanzanites, and aquamarines, making them appear even more vibrant.
✔ Yellow Gold – Complements warm-toned stones like rubies, citrines, and yellow diamonds, adding a rich, vintage feel.
✔ Rose Gold – Pairs beautifully with romantic hues like morganite, pink sapphires, and tourmalines, offering a soft, elegant contrast.

💎 Not sure which metal best suits your diamond or gemstone? I’ll guide you in choosing the perfect combination to enhance your jewellery’s beauty.

Your Travelling Jeweller

With Hatton Garden Jeweller, David Law

You can work with me at my Marylebone studio or Hatton Garden workshop in London, across the Home Counties via my travelling jeweller service, or virtually from anywhere in the world.

Find your perfect precious metal

David Law NAJ Member Integrity • Craftsmanship • Trust