Choose your perfect diamond

with a diamond expert

Your Personal Jeweller

Diamond Expert

The brilliance of a Diamond is legendary

From the sparkling beauty of the brilliant cut to the elegance of the emerald cut, diamonds come in all shapes and sizes and there is sure to be one to suit your taste, style and budget.

Diamond Expert David Law

I have been buying and selling diamonds for over 35 years so you can rest assured with the advice that I give.

The 4Cs is the jewellery industry standard for assessing diamonds, Cut, Colour, Clarity and Carat Weight are the key factors that determine the quality of a diamond. When I am selecting diamonds, I carefully consider all of these factors and plenty more besides to ensure the WOW factor when you glimpse the diamonds that I have personally chosen for you to see for the first time.

For your added peace of mind, all of my diamonds are presented with GIA certificates and will fit within budget

Diamond Colour Grading

Diamond 4cs_Colour

The colour of diamonds is all about what you can’t see. The value of diamonds is influenced by how closely they approach colourlessness – the less colour, the higher their value. (The exception to this is fancy colour diamonds, such as pinks yellows and blues as these lie outside this colour range.)

GIA is the industry standard for colour grading. The letter D, representing colourless and continues with increasing presence of colour through to the letter Z, or light yellow or brown. Each letter grade has a defined range of colour appearance. Diamonds are colour-graded under controlled lighting and precise viewing conditions.

Clarity measures the flawlessness of a diamond

A diamond’s clarity rating has a direct effect on a diamond’s beauty and price. Virtually all diamonds have imperfections called inclusions and blemishes.

A diamond is said to be “flawless” if, under 10-power magnification, and has no external imperfections or internal flaws that are visible.

A truly flawless diamond is extremely rare and priced accordingly.
All gem-grade diamonds can receive a clarity rating based on an industry standard scale: FL (flawless) to I3 (heavily included).

Diamond Cut

diamond 4Cs cut image showing a diamonds specifications

A diamond cut is probably the most critical of the 4Cs, as it not only governs the shape but influences the fire, life and brilliance of a diamond.

An ideal cut diamond will work as a mirror: it will capture the light as it reflects it from facet to facet before finally sending it to the crown.

The most traditional diamonds are the brilliant, princess, oval, marquise, pear, and emerald shapes. Diamonds are carefully polished to increase and emphasise the stone’s brilliance.

Diamond Carat Weight

diamonds carat sizes

Diamond carat weight is the measurement of how much a diamond weighs.

One carat equals 0.200 grams and carat weight alone does not determine the value of a diamond. Two stones of the same weight can vary widely in price because of quality differences.

When considering diamonds of equal quality, the larger stone will have considerably more value. Usually, a two-carat diamond will be more than twice as valuable as a one-carat stone.

Call me today 0800 024 8940

if you have an idea for a bespoke piece of jewellery or would like to find out more about the process. I work with a broad range of budgets and am always happy to discuss ideas.

Contact David

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Made in Britain
Diamonds Graded by GIA
Member of The National Association of Jewellers