Custom jewellery reimagined is a new way to buy jewellery — removing uncertainty without sacrificing individuality
I’ve reimagined custom jewellery buying: For decades, buying fine jewellery has meant choosing between reassurance and originality.
You could buy a ready-made piece and know exactly what you’re getting — but accept compromise, sameness, and inflated retail pricing.
Or you could commission traditional bespoke jewellery — unique, but often intimidating, opaque, and reliant on imagination until the very end.
Even so-called custom jewellery usually sits somewhere in between, limited to pre-made settings, minimal personalisation, and an impersonal diamond list.
Custom Jewellery Reimagined exists to remove that compromise entirely.
I’ve introduced a new way to buy jewellery — one that combines the reassurance and confidence people associate with established jewellery brands with the freedom and individuality of true personal design.
You receive the same comfort and security as buying a finished piece from a high-street jeweller — without compromise.
You achieve the same meaningful, one-of-a-kind result as commissioning bespoke jewellery — without needing a fully formed idea to begin.
And unlike conventional custom jewellery, every piece evolves into something that is genuinely and exclusively yours.
How Custom Jewellery Reimagined Works
The key difference in my approach is simple:
you never have to imagine the end result — and you never have to commit until you’re confident.
With complete control over design and budget, the result is a truly personal piece that delivers exceptional value without compromise.
Starts with a Complimentary Discovery Call
Instead of beginning with finished jewellery or fixed designs, everything starts with a conversation. We talk about what you’re looking for, how you want the piece to feel, and what you’re comfortable spending. You don’t need a clear vision or the “right” words — that’s my role.
3D Visuals and Wearable Wax Models
I translate your ideas into 3D visual designs, drawing from my extensive library of original work. These visuals allow us to explore style, proportion, and detail together — showing you what’s possible and refining what feels right, long before anything is made.
Once a direction is chosen, selected designs are produced as 3D-printed wax models. These can be worn, compared, and refined, giving you complete confidence in scale, comfort, and presence. This stage removes the greatest uncertainty in jewellery buying — wondering whether you’ll love the finished piece.
Diamonds and Gemstones
Only when the design is right do we move on to diamonds or gemstones. Each stone is selected specifically for the design and your budget, guided by quality, suitability, and impartial advice — never by lists, pressure, or unnecessary upgrades.
Custom Jewellery Handcrafted in Hatton Garden
The final piece is handcrafted by master jewellers in my Hatton Garden workshop. The result is a piece that often surpasses expectations — made exclusively for you, never repeated, and finished exactly as you’ve already seen and experienced
A Personal Invitation to Explore a Better Way to Buy Jewellery
I invite you to explore my custom jewellery experience before choosing a ready-made piece. Many clients discover that creating jewellery made specifically for them delivers not only a more personal result, but also a level of individuality and value that mass-produced jewellery simply can’t offer.
How This Approach Applies to Different Jewellery Commissions
Custom Jewellery Reimagined is not limited to one type of jewellery. The same clarity-driven process applies across a wide range of commissions, each benefiting from visual design, wearable prototypes, and complete control over design and budget.
How This Approach Applies to Different Jewellery Commissions
Explore How This Works for:
- Engagement Rings
See how couples design engagement rings with complete confidence — from 3D visuals to wearable wax models — before committing to the final piece.
Explore Bespoke Engagement Rings → - Wedding Rings
Discover how wedding rings can be designed together, refined for comfort and wear, and handcrafted to reflect your relationship rather than a catalogue.
Explore Wedding Rings → - Jewellery Remodelling & Heirloom Redesign
Learn how existing jewellery, family heirlooms, and unworn pieces can be reimagined into something meaningful and wearable — without losing their story.
Explore Jewellery Remodelling → - Personal Jewellery & Meaningful Gifts
Explore how bespoke jewellery can be created for life’s milestones — from pendants and earrings to deeply personal one-off commissions.
Explore Personal Jewellery →
About David
Custom Jewellery Reimagined is the result of decades spent designing, making, and refining how jewellery should be bought — not just how it should look.
If you’d like to learn more about my background, my approach to craftsmanship, and how this way of working evolved, you can read more about me here.
