Bespoke and custom-made terms are often used when talking or writing about one-of-a-kind engagement rings and jewellery. However, there is a massive difference between the two terms. So let me explain the difference.


The bespoke jewellery is designed from an idea and will be made exclusively for you, a unique design that will never be repeated. Like commissioning a tailored suit, it will be wholly personal and fit your style and priorities without compromise. Instead, your jewellery design is created precisely around your specifications. For example, a selection of diamonds or gemstones will be sourced with the final jewellery piece created around your chosen stones to enhance their beauty, giving you a most beautiful, personal way to create a unique ring or jewellery design.


Custom-made jewellery is the same as selecting your options for a new car. The car will be a mass-produced design, but you can choose your extras. When building a custom engagement ring, you get to choose from a selection of ring mounts and precious metals, then add a standard-sized diamond of your choice. There is no question that custom-made is more flexible than a ready-made engagement ring, but it is not a personalised design and usually has limited, if any, option

Off the shelf

The term for off-the-shelf or ready-made rings or jewellery is precisely that. You see a piece in a jewellery shop or online, and you purchase it. This way of buying is the least personal option, and the same piece could be worn by hundreds of women and men worldwide; the only personal touch you can add is to order it in the ring size you want or add a personal engraving.

Typically ready-made jewellery will use standard-spec diamonds and gemstones, and often the diamonds are without certification. Outlets that sell off-the-shelf jewellery have an interest in selling what they have. Custom-Made and ready-made jewellery have something in common with custom-made and ready-made jewellery. The shops and online retailers are interested in selling you what they have, and this may not necessarily be what best fits your priorities.
Which one should you choose?

If you want to personally design a piece of jewellery that will remain unique to you and never repeated, be part of the design process from start to finish, choose your precious stones and metals and control the finished price. Then Bespoke is the way to go, and with today’s modern technology, you will see your designs first on screen and then printed from the 3D printer for complete peace of mind. Custom-made will allow you limited options to amend an existing design, and ready-made is if you like what you see, buy it. With both these options, the design will be mass-produced and not unique to you; however, the retailer dresses it up.

What are your next steps?

Commissioning a bespoke piece of jewellery can at first seem a daunting experience as it can take you out of your comfort zone. However, if you choose to work with a jewellery expert, they will be able to help guide and advise you and alleviate all of your fears as they take you through an incredible design experience.

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